We blend cutting-edge market research with behavioral insights to plan in-market tests that drive innovation while reducing risk. Whatever your goal, we ensure every action is driven by evidence and deep donor insights.
Insights Innovation Testing
Motivation Insights
Curious about what drives giving and loyalty to your organization? Uncover what truly inspires your donors—whether it’s a deep connection to your cause, a sense of achievement, or alignment with their identity. This one-time project provides lasting insights to inform future campaigns across audiences and channels, ensuring your messaging is always targeted, relevant, and impactful.
Offer / Product Development
Launching new fundraising products or offers can be risky — and costly. Our Pre-Test Tool changes that. Using an “A/B Testing on steroids” approach, we identify the best creative, offer, or strategy in a risk-free, cost-effective environment before it goes live. With behavioral science insights and rigorous testing, we help you refine ideas, maximize potential, and invest only in what works. Perfect for organizations ready to innovate without the usual risks of traditional testing.
Brand Development
In today’s crowded marketplace, standing out is essential. Our Brand Development service helps you create memorable, attention-grabbing ads that leave a lasting impression. Through primary research, we uncover the distinctive brand assets—visual cues, tone, or unique messaging style—that set you apart from competitors and resonate with your supporters. By building strong connections between these assets and your brand, we ensure that your organization not only gets noticed but stays top-of-mind, driving lasting awareness and loyalty.
Behavioral Science Audits
Our audit brings scientific rigor to your communications. Using global behavioral insights, we conduct an in-depth evaluation to uncover improvement areas, and refine your messaging. By focusing on the “why” behind behavior, we deliver actionable recommendations that elevate the donor experience and drive engagement.
