The Behavioral Science Fundraising Agency

The only fundraising agency for the human behind your donor

We transform “donor-centric” from slogan to strategy with science to unravel decision making.

Our Unique Approach

As Scientists

We dig deep into the "why" of human behavior

Behavioral Science Audits
Supporter Motivation Studies
Behavioral Science Testing
Copy and Design
Journey Mapping
Agency of Record Services

As Fundraisers

We know science is only useful if it is applied. We make copy, design and journeys better.

You'll be in good company

Canadian Red Cross

Sustainer Retention

The conversation around sustainer retention tends to focus on the intensity of communication and fails to account for differences among donors.

Conservation Charity

Digital Lead Conversion

Convert digital leads into monthly donors and retain them long-term.

Capital Area Foodbank

Facebook Acquisition

Maximize return on digital ad spend and convert new donors to a regional food bank.

Our Services

Insights

  • Measure Supporter Motivation, Personality and Identities tied to giving
  • A/B testing on steroids to identify winning ideas before you go live

Testing

  • Behavioral Science audit of your existing communications with loads of specific improvement ideas
  • Science backed ideas for testing
  • Full execution of behavioral science tests – copy/design & analysis

Journey

  • Behavioral Science Journey Mapping
  • Use supporter and behavioral science insights to go from Current State to Desired State

Need an Agency of Record?

We deliver fundraising strategy based on the why of human behavior.

Get our behavioral insights, testing and journey mapping services rolled into your monthly retainer plus:

Production Management

Reporting & Analytics

Client Service Team

Copy & Design

Our Team

Click on each team member to see some of their identities

Founder

Kevin Schulman

American

Father

Skier

Dog Person

Partner

Josh Whichard

Marylander

Father

DC Sports Fan

Future Sr. PGA Tour Golfer

Chief Platform Architect

Ilja De Coster

Belgian

Father

Foodie

Chief Behavioural Scientist

Kiki Koutmeridou

Greek

Dog owner

Jigsaw puzzler

Climber

Senior Account Director

Sara Dougherty

Coloradoan

Suburban Mother

Hiker

Director of Supporter Motivation

Stefano Di Domenico

Canadian

Husband

Chess Player

Cook

Creative Director

Charlie Hulme

Londoner

Father

Black Belt 8th Dan

DV Employee of the Year 2014-2021

Data Scientist

Stephanie Berg

East Coaster

Chauffer (Mom)

Avid but slow cyclist

Senior Account Director

Jackie Pieters

Cincinnatian

Dog Mom

Wife

Sports Lover

Account Director

Katie Haley

Outside Recreation Enthusiast

Storyteller

Traveler

Live Music Fan

Digital Marketing Specialist

Roopa Regi Daniel

Mother

Cricket Lover

Artist

Director, Campaign Management

Amanda Sargent

Wife

Mom

Photographer

Vice President, Product Strategy

Seth Merritt

Father

World Traveler

Self-Improvement Junkie

Client Engagement Manager and Project Manager

Rocco Palermo

Mother

Cricket Lover

Artist

Senior Account Director

Emily Anderson